AT R/GA, I WAS 1 OF 2 COPYWRITERS ON A WINNING PITCH FOR RED ROCK DELI, AN OBSCURE POTATO CHIP BRAND FROM AUSTRALIA COMING TO AMERICA.
To help THEM STAND out as the most flavorful premium chip, we creatED A CAMPAIGN that let consumers feel thE flavor before even tasting IT. SNACKING FANTASTIC encourages discerning, millennial-foodie customers to snack to the fullest.
AS AN INTERN, IT WAS AN INCREDIBLE OPPORTUNITY TO CONTRIBUTE TO AND, MORE IMPORTANTLY, EAT FREE CHIPS.
:15 PRE-ROLL
OOH
ECD: JON WOYTEK ACDS: SUSANNAH SODERGEN, BILLY BURKET COPYWRITER INTERN: ME
